Nagpur Couple Invests ₹15 Lakh to Grow Saffron at Home, Earns ₹30 Lakh in FY25 with Shaya Enterprises
- Home
- /
- Blog
Nagpur Couple Invests ₹15 Lakh to Grow Saffron at Home, Earns ₹30 Lakh in FY25 with Shaya Enterprises
- 02 May 2025
- Akriti Singh
In a time when agribusiness innovation is mostly associated with large-scale farms and rural belts, a couple from Nagpur is rewriting the rules—right from their home. Founded in 2023, their startup, Shaya Enterprises, is a premium saffron brand that has grown from a bold idea to a ₹30 lakh revenue-generating venture in less than two years.
From Concept to Cultivation: A Bold Step into the World of Saffron
Traditionally grown in the cold climes of Kashmir, saffron cultivation is both delicate and demanding. But the couple behind Shaya Enterprises took on the challenge, investing ₹15 lakh of their savings into setting up an indoor hydroponic saffron farm—something virtually unheard of in central India.
Their goal was simple yet ambitious: produce pure, chemical-free saffron that meets the highest quality standards. Using controlled-environment agriculture (CEA), they were able to simulate the precise conditions needed for Crocus sativus (the saffron flower) to thrive—even in the Nagpur climate.
Building a Direct-to-Consumer Brand
Instead of relying on wholesale distribution, Shaya Enterprises embraced a direct-to-consumer (D2C) model. They created a strong digital presence through their own website and e-commerce platforms, ensuring traceability, trust, and transparency—key issues in India’s often adulterated saffron market.
Their offerings include:
-
Pure Kashmiri-style saffron strands
-
Gift boxes for weddings and festivals
-
Saffron-based wellness blends
They also invested in smart packaging, educational content about saffron usage and benefits, and customer engagement—turning first-time buyers into loyal patrons.
A New Era for Urban Agriculture?
Shaya Enterprises is not just a business; it’s part of a broader movement that shows how urban farming and agri-tech can create sustainable, high-margin opportunities. Their success story is inspiring more aspiring entrepreneurs to consider farming not as a traditional livelihood, but as an innovative, tech-powered venture.
What’s Next?
The couple is now planning to:
-
Expand production capacity through automation
-
Enter international markets with export-grade saffron
-
Launch new saffron-based wellness and skincare products
With a strong foundation, a quality-first approach, and a fast-growing market, Shaya Enterprises is a standout example of passion meeting purpose—and profit.
Comments : 0
Drop Your Comment
Recent Blogs
Related Blogs
Bihar Friends Turn Banana Waste into Rs 50 Lakh Turnover Bus...
- 11 July 2022
- Author
Jagat Kalyan said, “I met Satyam and Nitish in college. The three of us became very good friends. We all come from Bihar and that bonded us together when we were studying. When we came to our hom...
Read More
“4 Failed Businesses, ₹50 Lakh Lost” – How This Ludh...
- 10 March 2025
- Akriti Singh
Entrepreneurship is often romanticized, but behind every success story lies countless struggles, failures, and lessons. For one Ludhiana-based couple, the journey to building a premium D2C beauty bran...
Read More
24 YO B.Tech Launches Innovative AI Based Tech Startup To Re...
- 18 March 2025
- Akriti Singh
In a remarkable blend of technology and compassion, a 24-year-old B.Tech graduate has launched an AI-powered startup aimed at reuniting missing individuals with their families. Leveraging the latest a...
Read More